The marketing behind the social search

Received wisdom will say that successfully promoting your product or service online has always been difficult, and while the rise of social search promises a new world of peer-to-peer, word-of-mouth, promotion it adds further complexity to an already difficult task. But does it?

Posted by Antonie Geerts in Fun Stuff, Internet meme, Search Engine Marketing, Search Engine Optimisation, Search Engines, Social Networking, trends, Web Apps on June 14th, 2011
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Dublin Web Summit in photographs #dws6

With a number of important announcements and well over 1,000 attendees the sixth Dublin Web Summit was a resounding success. While we were live blogging the event here we though we would upload some photos from the day. Follow @arekibo

Posted by Piers Dillon-Scott in Digital Marketing, ecommerce, News, Web Design and Development conference, web development, web strategy on June 11th, 2011
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Twelve things we learned at the Dublin Web Summit #dws6

With a dozen speakers and over one thousand attendees Paddy Cosgrave’s Dublin Web Summit (Read our live tweets here) was an amazing demonstration of the vitality of Ireland’s tech sector. It is most certainly for this reason that so many of the speakers, Paddy included, used this platform to make some interesting and significant announcements. [...]

Posted by Piers Dillon-Scott in Digital Marketing, ecommerce, Education, HTML5, Internet Strategy, Mainstream Media, News, Social Networking, The Cloud, web 2.0, Web Design and Development conference, web development on June 10th, 2011
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We’re live from the Dublin Web Summit #dws6

It’s officially the largest web conference in the UK and Ireland and is live blogging the sixth Dublin Web Summit.

Posted by Piers Dillon-Scott in Blogging, Digital Marketing, ecommerce, Education, Fun Stuff, Online Branding, online marketing, web 2.0, Web Design and Development conference on June 9th, 2011
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The future of (Social) Search Engines.

How will this affect the search engines in the future? Well we are shifting away from using an internet platform to using a web applications platform and of course the two are very much linked together but most of the websites you will visit will be web applications / cloud solutions.

Posted by Antonie Geerts in eMarketing, facebook, Google, online marketing, Search Engine Marketing, Search Engines, trends, Web Apps, web strategy on May 19th, 2011
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30 Years ago a legend died, lets keep him alive in this top 5

30 Years ago a legend died, lets keep him alive in this top 5

Posted by admin in Fun Stuff, Internet meme, music, Youtube on May 11th, 2011
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Inspirational Video of the Day – Carl Sagan: The story of Everything

Inspirational Video of the Day – Carl Sagan: The story of Everything

Posted by Antonie Geerts in Cool stuff, facebook, Fun Stuff, Internet meme, trends, Youtube on May 9th, 2011
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Friday Fun on 6th of May 2011 – The 5 YouTube Heroes ?

Another Friday… Another fun day , although I do feel that Rebecca Black took the magic out of Fridays. Speaking of internet personalities, here is a Top 5 of internet regulars !

Posted by Antonie Geerts in Fun Stuff, Internet meme, Search Engine Marketing, Search Engines, Social Networking, trends, Youtube on May 6th, 2011
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How Facebook’s Send button targets quality over quantity, & what it means for your business.

When Facebook launched the Like button last year it was often criticised for being too public. Once a user liked a page the link was visible to their entire set of friends (not to mention family members, old work mates and casual acquaintances) on their Facebook profile. Users began asking for a more private way to share content with only a select few friends or family members.

Posted by Piers Dillon-Scott in Business News, Google, News, Social Networking, web strategy on April 28th, 2011
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Digital media and Irish teens – How social networks disrupt sleep & studies

Always on digital technologies, such as phones and laptops, are preventing teens from getting a full night’s sleep according to Jack.

Posted by Piers Dillon-Scott in Android, Education, Mobiles, News, web 2.0 on April 26th, 2011
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How did Amazon bring down half the social web? (and what can I do)

Amazon’s server outage has brought down the social bookmarking website Reddit, the social location sharing website Foursquare, the social questions and answers website Quora, the Twitter newspaper website paper.li and the Twitter web client Hootsuite (as well as their ow.ly and ht.ly link services) amongst others.

Posted by Piers Dillon-Scott in ecommerce, News, Social Networking, The Cloud on April 21st, 2011
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Digital media and Irish teens – How teenagers view mainstream media

The mainstream media now stands at the margins of teenagers’ media consumption. This has come as a result of increased access to digital and social content which have acted to fragment the media landscape.

Posted by Piers Dillon-Scott in Digital Marketing, ecommerce, Mainstream Media, News, Social Networking on April 21st, 2011
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Digital media and Irish teens – How gaming became a social activity

Computer consoles have become the centre of teenagers’ media consumption in the home. Teens now expect to be able to watch digital TV, stream movies, download on demand content and play online games through their home consoles.

Posted by Piers Dillon-Scott in Android, Apple Computers, iPhone, Mobiles, News on April 20th, 2011
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Social Media offerings Be sure to pick the right one for you!

We are hitting the tipping point of the social media age; more companies want to get involved in platforms like Facebook, Twitter and LinkedIn. As a result of this demand social media agencies are popping up like mushrooms on a wet summer’s day, but what expertise are they bringing to the table?

To find out what they offer I have categorised the most common of them by type and what they can actually offer.

Posted by Antonie Geerts in Digital Marketing, ecommerce, Education, eMarketing, facebook, Fun Stuff, Google, Google Analytics, Google Apps, Internet meme, Internet Strategy, LinkedIn, Online Branding, online marketing, Search Engine Marketing, Search Engines, Social Networking, trends, twitter, Web Analytics, Web Apps, web strategy, Youtube on April 19th, 2011
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Digital media and Irish teens – competition in the mobile provider market

Teenage apathy towards digital content, as discussed in our last post, not only applies to software but to service providers. Jack says Irish teens have no loyalty to their mobile service providers, they are willing and prepared to change to get the best deal for themselves.

Posted by Piers Dillon-Scott in Business News, iPhone, Mobiles, News, Social Networking, web strategy on April 19th, 2011
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