This morning when I was checking my mailbox (not the virtual one) I noticed a letter from Google Ad words. The big letters on the front displayed a “free 50 euro voucher” and indeed, after opening it there was a credit card sized card with a number sequence on it. So Google is giving away 50 euro’s in ad space ! Not bad I though initially although I believe that the value for using Google Ad words is overrated I never say no to a free try. Well free not exactly it comes with a few catches….
Archive for the ‘PPC’ Category
Paid Search versus Natural Search
This is something that we regularly discuss with clients. Our recommendation to our clients is that if they want an instant ranking for a particular product or service then Pay Per Click (PPC) is the way to go. But natural search should be considered as part of a long term SEO strategy. This has been [...]