The report which is available on the CMS watch website reviews the leading vendors in this sector.
Some of the Vendors reviewed include -
- Coremetrics: Online Analytics
- Google: Google Analytics
- Intellitracker: Intellitracker Enterprise R6
- Omniture: SiteCatalyst
- Yahoo!: Yahoo! Web Analytics
- WebTrends: Analytics 8.5
- AdMob: AdMob Mobile Analytics
- Visible Measures: VisibleSuite 209
A key finding of the report is that Yahoo! Web Analytics has surpassed Google in several key areas including:
- Better access control options and simpler approach to multi-site analytics
- Larger default monthly page-view limits (200MM vs. 5MM — unless you have an active AdWords campaign)
- Access to traffic data: Both vendors retain the right to hold and use your web analytics data for their own purposes, but only Yahoo! gives you the ability to export out your raw, unaggregated data
- Longer historical availability of reports and data
The Arekibo Web Analytics Team will be watching this trend to see if Google will make any amendments to Google Analytics to reflect this trend.
