For the first time in history online advertising spending in the UK has overtaken television expenditure, a report has said.
Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.
Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers.
John West (Viral Advert)
