Edward Hill-Wood, executive director of Morgan Stanley’s European media team said the report was  “one of the clearest and most thought-provoking insights we have seen – so we published it”

Matthew claims that, “Teenagers do not use Twitter, most have signed up to the service, but then just leave it as they realise that they are not going to update it (mostly because texting Twitter uses up credit, and they would rather text friends with that credit). They realise that no one is viewing their profile, so their tweets are pointless” and that teenagers, “cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV.

Arekibo conducted a report with the Ombudsman for Children back in 2006 – Teens prefer web over TV that had similar feedback .

See more articles on the Morgan Stanley report

Financial Times - Intern in the News: Matthew Robson

Guardian - How Teenagers Consume Media: the report that shook the City

Guardian - Has Morgan Stanley’s teen media expert met his match?

Bloomberg - Morgan Stanley Intern Says Teens Don’t Twitter, Prefer Events

CrunchGear - Morgan Stanley report shows that teens don’t use Twitter, don’t buy music (but still go to the movies)