Arekibo’s MD, Martin Casey was recently interviewed by the Sunday Business Post for an article on the importance of the internet during recessionary times. The article Website investment is shrewd marketing was published on the 2nd of November 2008.
“When people are looking for cheaper products or services, whether it is airline flights or lawnmowers, they are going to go online,” said Martin Casey, managing director of web design and internet consultancy firm Arekibo.
“When things are tighter and they have less money in their pockets, they are going to start looking more and more online to get the best deal.” Casey said that nowadays most customers look to the internet first when considering any kind of purchase, therefore companies should ensure they present the best possible online image.
“The internet has become the de facto reference point for people to find services,” he said. “Everyone is going to Google or Yahoo. The website is your virtual front door, it gives the customer an insight into who you are, what you do, and how you treat people. It is vital in times like these that your internet is very much at the front of what you are trying to achieve with your business.” Developing a website as an alternative sales channel should be a key objective for many businesses faced with challenging markets, according to Casey.
There is no doubt that the internet has become an essential tool to any businesses strategic and communication objectives and Arekibo have seen very positive signs that the internet is most certainly back in the boardroom and that 2009 will be a fantastic year for the internet in Ireland.
