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Report: Engaging With Late Millennials on Social Media

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“Digital Natives” The adoption of certain platforms over others by millennials can highlight changes in the social media landscape at an early stage. “Millennials” are often described as “digital natives” – a generation that has grown up with an unmatched and previously unimagined level of technology at their fingertips. Marketing...

Google Posts released in Ireland for Google My Business Pages

Google Posts Released in Ireland for Google My Business Pages

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Google Posts Released In Ireland If your organisation hasn’t already set up your Google My Business page, then maybe now is the time. After remaining pretty stationary in terms of product development for the past few years, Google seem to be investing more and more in the platform lately. Following...

google analytics increased bounce rate website redesign

Case Study: Increased Bounce Rate After A Website Redesign

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The Background Recently at Arekibo, we undertook a complete redesign of a large content-heavy website. The website was old and beginning to show some cracks under the strain of increasing content and increasing visitors. It had a standard implementation of Universal Analytics for the past number of years (hard-coded, not...

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Social Media Marketing Trends in Ireland

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The State of Social Media Marketing? Social media marketing has been one of the key growth areas for marketing spend in recent times. The social media landscape has evolved to a point where 59% of the Irish population are now active social media users (Source: WeAreSocial). Over the past few...

removing google analytics spam

Removing Google Analytics Spam (Part 2/2)

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5 Steps to Dealing With Google Analytics Spam In our last post, we gave you an introduction to Google Analytics spam and an overview of the two main types of spam – ghost spam and crawler spam (If you haven’t already, it may be worthwhile reading that post before going...

identifying google analytics spam

Identifying and Removing Google Analytics Spam

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Identifying and Removing Google Analytics Spam (Post 1 of 2) Google Analytics spam has been a constant thorn in the side of agencies and organisations who rely on accurate web analytics reporting to drive their business decisions. The impact of spammy data in Google Analytics reports varies from company to...

web analytics in ireland

The State of Web Analytics in Ireland – 3xe 2016

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Report Launch @ 3xe Last Thursday, at the 3xe Digital Conference in Croke Park, we launched our report on Web Analytics Trends in Irish Business, the latest in our Market Sentiment Series. This report is based on the findings of a survey of over 100 professionals throughout Ireland over the past two...

Arekibo Office Olympics

Arekibo Office Olympics

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Olympic-Fever After what has been an eventful few weeks, to say the least, Team Ireland have brought home two medals from the 2016 Olympics in Rio. Over that time, Olympic fever really took hold here at Arekibo. So much so that we decided to get in on the act (kind of) and...

Learn Inbound - What I Learned - Conversion Rate Optimisation

Learn Inbound – What I Learned – CRO

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Conversion Rate Optimisation I was lucky enough to attend the recent Learn Inbound event at the Academy in Dublin. This was a great warm-up for the main Learn Inbound event which takes place in The Olympia later this year. We were treated to presentations by 3 excellent speakers from the...

Important SEO Considerations During a Website Redesign

Important SEO Considerations During a Website Redesign

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Website Redesign: SEO Checklist Launching a re-designed website is always a hectic time for site owners. One often overlooked but crucial aspect of a website redesign is an SEO migration plan. A website redesign can damage search visibility and cause a loss in organic traffic to your website if pre-emptive...