When we are building a digital product, it will definitely not succeed without good creative design, development, testing and management. That much is clear. So it can, in theory be completed without UX techniques such as usability testing… But is it really a good idea to launch a product that...
In a usability review, UX analysts review the interface of a product or prototype, comparing it against accepted usability principles. This allows for quick feedback on a product’s UI which can be used to improve the design. This is part of a series of posts that explores the benefits of...
The most valuable user research insights often occur when actual users are involved. Stakeholder engagement and analytics research are valuable and effective elements of the discovery phase of a project, but these measures alone are often unable to answer all questions around user needs. This is the third of a...
One of the first steps in any of our projects is to talk to business stakeholders, in order to define the scope of the project and find out what the product hopes to accomplish for the business/sponsors. It is also an opportunity to find out about the target audience and...
The business case for User Experience research is clear to those of us working in the UX field. Products that target the right audience, and are easy and enjoyable to use will be more successful, right? It can sometimes be challenging, however, to convince business stakeholders of the value of...
At Arekibo, we conduct UX reviews by examining a product and gauging how it stacks up against several usability principles. This can include a UX comparison between two products. Aer Lingus and Ryanair are Ireland’s two leading airlines, with most of their business taking place through their online channels. We...
