The adoption of certain platforms over others by millennials can highlight changes in the social media landscape at an early stage. “Millennials” are often described as “digital natives” – a generation that has grown up with an unmatched and previously unimagined level of technology at their fingertips.
Marketing To Millenials
There have been countless studies and whitepapers all focused on the topic of “Marketing to Millennials”. This information is often well researched and well intentioned. But from our perspective, at Arekibo, there is one glaringly obvious issue – the sheer broadness of the term “millennial” and the huge range of ages that it typically refers to. Whilst there are no precise dates set in stone in terms of when the cohort starts or ends – it’s widely accepted that the term refers to those born between approximately 1981 and 2000. That’s an age range of around 17 to 36…
To us, it hardly makes sense to approach this entire millennial cohort as one from a targeting perspective. For the most part, our staff are millennials but the majority were born in the earlier half of the range, circa. 1981 and 1992. We like to think that we have a pretty good idea of our own digital habits and attitudes towards technology. What we weren’t so clear on was the attitudes of the younger members of the cohort, or the “late millennials”. So we decided to do some research.
As it happens, we recently took on a 22 year old intern, Dave – so who better to take on this study! Dave carried out first and second hand research on the attitudes and behaviours of his peer group in relation to social media.
The resulting report details Dave’s findings on 6 key social media channels:
The report describes the attitudes of late millennials towards these channels and their views on the future of each and finally offers advice on best strategies to market to late millennials on social media. We hope this can act as a guide for those looking to specifically target late millennials with their marketing efforts. See some key findings in the infographic below.
Infographic: Engaging With Late Millennials on Social Media
If you would like to discuss how Arekibo can help you with your social media strategy, feel free to get in touch!