Sunday breakfast reading – #2

Sunday morning reading

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As I drove to work last Monday morning, the DJ announced that there are 10 Mondays left to Christmas. If that news doesn’t slightly startle you, i’m sure like me, you are more than frustrated by the non stop avalanche of news, insights and research that bombards our email, Twitter and LinkedIn every day.

Last week, I started my first Sunday morning breakfast post, to compel myself to read or quickly review all of the articles I save each week.

I spend my weeks meeting our customers, helping the team on projects and new business acquisitions. I also try to meet a start up every week to give feedback and mentoring on their business plans and ideas.  With this in mind, this weeks reading recommendations has something for everyone.

This weeks recommendations:

  1. LinkedIn’s Series B Pitch to Greylock: Pitch Advice for Entrepreneurs – Reid Hoffman (LinkedIn Founder)
    If you are planning to start a company or grow your business…read this.
  2. When a British Gas Twitter campaign goes wrong – Channel 4
    British Gas invited the Twitter public to share their opinions on their planned price rise. This may have sounded like a good idea in theory but in practice it didn’t go to plan.
  3. The Beginner’s Guide to Conversion Rate Optimisation (CRO) – Qualaroo
    It does what it says on the tin, with 12 chapters of help and advice to improve your sites CRO. This is a long read so maybe save this one and share it with your team.
  4. Why I Need to Know Your Budget – Mike Monteiro
    Brian Maher, our Head of Digital Strategy, compares asking the budget question to a mexican standoff, this article explains why. I first read this article in May and it’s will take you 3/4 mins to read.
  5. What Makes a Great VC – Micah Baldwin
    Interesting article for both startups and investors.
  6. How A Company Gets Away With Stealing Independent Designers’ WorkJohn Brownlee
    Unfortunately this practice is very common in the industry. I’ve had first hand experience of this when I was starting my career. Thanks to the ad agency who after viewing my portfolio, copied one of my ideas for a national ad campaign.
  7. There’s a .00006% Chance of Building a Billion Dollar Company: How This Man Did It
    How David Friedberg built The Climate Corporation and sold it for a billion dollars.
  8. Soldiers’ farewell haka – New Zealand Herald
    A moving video farewell for three soldiers killed in Afghanistan.

If your reading this today there’s now 9 weeks to Christmas.

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